Flair is a brand owned by the Achieve Equine company, a business dedicated to identify and deliver innovative, evidence-based products to improve the health and performance of horses. The Flair strips's development started in 1990 following the recurent observation of two veterinarian that horses' nasal passage collapse during exercice. From then, they tried to recreate an external support similar to the Breathe Right strip used by human athletes. Their product is designed to improve airflow, to be safe to use and easy to apply.