Kevin Bacon's story started in Belgium, all because of a mare that had a torn heel. Her owner couldn't find anything to help regrow the horn, so he decided to work with farriers, veterinarians and pharmacists to develop a formula. The resulting product was made with animal fats, vegetebale oils and laurel extract, so that it really penetrates the horn and maintain moisture inside the hoof, stimilating the growth. The rest is history, as it's today a world known product and is distributed around the globe.